
Digital belongings have had a wild experience during the last yr. A number of centralized crypto firms, from the hedge fund Three Arrows Capital to the crypto alternate FTX, have failed, whereas the SEC, the Commodities Futures Buying and selling Fee (CFTC), and different US companies have initiated a regulatory onslaught towards crypto-related companies. Additional, amid excessive inflation, a banking disaster, and a possible recession, all threat belongings face an unsure macro future.
However we will’t neglect the long-term uneven alternative that digital belongings could supply. Basic buyers are trying to find the digital tasks that stand one of the best probability for mass adoption regardless of the adverse overhang. With that in thoughts, 5 vital themes have emerged in digital asset markets that might result in wider blockchain adoption within the medium to long run.

1. The Large Gamers Are Right here: Web2 Partnerships and the Subsequent Wave of Web3 Customers
So far, digital asset adoption has been largely the area of native Web3 innovators. To proceed alongside this curve, extra early adopters want to return onboard. A number of firms with pre-crypto origins made important progress in 2021 and 2022 by means of initiatives that helped increase Web3’s person base past crypto natives.
4 tasks particularly have leveraged Polygon, an Ethereum-based scaling resolution, to facilitate these efforts.
Polygon + Initiatives
In lots of of those circumstances, prospects don’t even know they’re interacting with blockchain expertise. Web2 firms have successfully abstracted the blockchain away. So far, Web3 onboarding has been pretty technical; by making it much less so, manufacturers might help encourage mass adoption.
Google and Amazon have additionally seen the worth of partnering with blockchains for node operation. Amazon Web Services has paired up with Avalanche and Google with Solana.
Why are all these manufacturers implementing Web3 plans? To enhance their person expertise and buyer relationships, appeal to Gen-Z digital natives, and unlock various sources of income, amongst different causes.
Amid continued optimistic momentum in 2023, we anticipate extra massive manufacturers to observe their lead and develop their very own blockchain initiatives.
2. Ethereum Dominates, However Should Scale to Service Mass Adoption
With 60% of decentralized finance (DeFi) whole worth locked (TVL) and 85% of NFT transaction quantity, Ethereum is the clear chief amongst sensible contract platforms. Nevertheless, ought to hundreds of thousands of individuals stampede to Web3, the Ethereum community could possibly be overwhelmed and the worth to transact on its blockchain may turn out to be prohibitively costly. So, how can blockchains scale up? We see three potential approaches.
Three Blockchain Varieties

- Monolithic blockchains like Solana supply execution, settlement, consensus, and knowledge availability multi function. Apps are constructed straight on high of the blockchain. However this may create scalability points — the so-called blockchain trilemma — if the blockchain is each decentralized and extremely safe.
- Modular blockchains like Ethereum 2.0 separate the execution, settlement and consensus, and knowledge availability layers. “Layer 2s,” within the type of sidechains and rollups, assist the unique “Layer 1” blockchain scale with out sacrificing decentralization or safety. Functions are constructed on high of each Layer 1s and Layer 2s.
- Universes of interconnected blockchains like Cosmos are ecosystems with comparatively safe inter-blockchain communication protocols, so completely different blockchains can alternate knowledge and worth between them.
As a result of Lindy effect and the present dominance of Ethereum and its Layer 2s in new undertaking launches, we anticipate modular blockchains to prevail. Although smaller positions within the different blockchain-scaling fashions, particularly these with strong tokenomics and enticing relative valuations, could also be a superb hedge.
3. Tokenization Will Convey Numerous Exogenous Belongings On-Chain
Tokenization creates digital representations of varied belongings, from securities and funds to art work and different collectibles, and is among the many most vital present Web3 narratives. The advantages of tokenizing belongings clarify why this theme is gaining such traction.
The Advantages of Tokenization
Tokenized Securities |
Tokenized Funds |
Tokenized Actual Property, Artwork, and Different Collectibles |
|
Higher Accessibility |
Opens up securities markets to a worldwide pool of buyers |
Makes institutional personal market methods extra accessible to particular person buyers with decrease funding minimums, improved onboarding, and probably higher liquidity |
Permits for fractionalization |
Higher Effectivity |
Elevated liquidity, sooner settlement, and decrease prices |
Transforms comparatively liquid assets into simply tradable items |
The chance is very large. According to HSBC estimates, tokenized market quantity will attain $24 trillion by 2027.
How is that this theme expressed in liquid token portfolios or non-fungible belongings (NFAs)? By sensible contract platforms that present the general public blockchain and settlement infrastructure for these tokenized belongings. KKR tokenized its health care fund and Hamilton Lane its $2.1B flagship fund by means of Avalanche and Polygon, respectively. Decentralized purposes (DApps) — Maker, Centrifuge, Maple Finance, and Ondo Finance, for instance — assist customers bridge actual world belongings (RWAs) to DeFi.
4. RWAs Can Assist Counter DeFi’s Circularity
DeFi’s “self-reference” has been a perceived shortcoming of the sector. For instance, a DeFi person could take out a mortgage on lending protocol Aave for leveraged buying and selling of belongings on the Uniswap decentralized alternate.
We’re bullish on alternatives that break this circularity drawback by integrating outdoors data and “actual world” use circumstances onto closed blockchain networks. There are various current examples of non crypto-native companies turning to DeFi.
By the lending protocol Maker, customers can borrow their DAI stablecoins by locking collateral in Maker’s sensible contracts. Constructed on Ethereum, Maker determines which collateral they settle for in addition to the collateralization ratios for every collateral kind. Most collateral on Maker immediately is within the type of stablecoins, like USD Cash (USDCs) pegged to the US greenback, however RWAs are a fast-growing section. At the start of This fall 2022, RWAs made up solely 2% of the collateral on Maker, however that has grown to 13%, and RWA income currently accounts for over half of Maker’s revenue. Certainly, RWA collateral now consists of US Treasury bonds by means of MIP65, loans from Huntingdon Valley Bank in Pennsylvania, and funding grade asset-backed securities through BlockTower Capital.
RWA Exercise


Constructed on the Ethereum and Solana blockchains, Maple Finance is one other lending protocol that gives infrastructure for credit score consultants to run on-chain lending companies. Earlier this yr, it introduced a $100 million receivables financing pool, enabling Intero Capital Options to borrow USDC towards receivables and investors to lend their USDC for a 10% targeted yield.
5. NFTs: The Underappreciated Upside
NFT exercise boomed in 2021 with gross sales quantity and distinctive patrons rising 41,784% and 6,959%, respectively, according to CryptoSlam. In 2023, NFT exercise is on the upswing once more thanks to 2 vital occasions: the disruptive launch of Blur, an Ethereum NFT marketplace, and the explosive recognition of bitcoin ordinals, by means of which customers can inscribe textual content, photos, and different knowledge on satoshis, or smaller bitcoin items.
NFT Exercise

The 2021 growth recollects that of the preliminary coin choices (ICOs) in 2017 and serves as a DeFI proof of idea. “Profile image” NFTs of cartoon apes and pixelated punks however, we consider a a lot bigger digital collectible market spans the next industries:
- Gaming: By NFTs, avid gamers can extra absolutely personal their in-game land, avatars, and different belongings they’ve earned and invested in. Gaming NFTs could possibly be offered, exchanged, and moved amongst completely different metaverses in order that customers can transport their digital belongings from Sport A to Sport B fairly than ranging from scratch.
- Music: Followers may spend money on and help their favourite musical artists by means of NFTs. For instance, they might buy a share of an artist’s track that entitles them to royalty rights every time that track is performed on streaming companies. NFTs may additionally unlock real-world experiences for followers, corresponding to early entry to new observe releases or meet-and-greets with the artist.
- Ticketing: NFTs even have purposes within the dwell occasions business. Through Ticketmaster’s partnership with the blockchain Flow, occasion organizers can now concern NFTs round dwell reveals. Just like music NFTs, these purposes may improve followers’ experiences and function digital collectibles. Ticketmaster’s web site now contains a wallet and NFT market in order that collectors can share and commerce.
- Social Media: The centralized Web2 social media giants revenue from content material that they don’t create. Due to social media’s present ad-driven enterprise mannequin, precise content material creators go underpaid or will not be paid in any respect. By storing their social media on a public blockchain by means of NFTs that characterize profiles, likes, feedback, and different exercise, content material creators can, by means of social tipping, secondary marketplaces for profiles, and different ideas, higher seize worth for his or her work.
- Area Names in Web3, corresponding to runa.eth, resemble their Web2 counterparts like runa.com: They’ll function web sites and e mail addresses. These domains are technically represented as NFTs on blockchains and supply further use circumstances — for knowledge storage, for instance, so customers can then give purposes permission to entry sure data. On this approach, customers can carry their knowledge across the net by way of NFTs and have fuller possession of their on-line id.
To make certain, the digital asset house continues to be early in its growth. Whereas now not in its infancy, it’s removed from a mature market. As such, it stays each extremely speculative and ripe with potential.
That’s the reason it’s value maintaining a tally of — and approaching with warning.
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All posts are the opinion of the writer. As such, they shouldn’t be construed as funding recommendation, nor do the opinions expressed essentially mirror the views of CFA Institute or the writer’s employer.
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